Job Description

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USA TODAY Co., Inc.is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit

The Canandaigua Daily Messenger/mpnnow.com, part of the USA TODAY NETWORK, is looking for a video-centered sports reporter to lead high school sports coverage and engage with audiences in the Canandaigua area and portions of New York state’s Section V. We are seeking a reporter who gathers facts and interviews and delivers them regularly in the form of video – accompanied with text that often will be succinct. The role includes some traditional sportswriting – profiles of athletes and playoffs coverage and season preview content. Overall, however, it will be video driving coverage because that is how the target audiences – athletes and their friends and parents – consume a good deal of information on social media channels including YouTube, Instagram and TikTok, where this reporter’s work will be posted.
We want someone who understands the audience’s habits and passions and meets those with timely, compelling content served up in the form audiences value and seek. Teamed with regular engagement – in person and digitally in places like Reddit – this reporter will become a trusted source of the ups and downs of varsity athletes and teams.
Responsibilities

• Create storytelling that accurately informs, entertains and engages specific audiences and platforms through the use of metrics.
• Daily, produce and edit high school sports video to share with audiences on social media and our own websites.
• Engage regularly with audience members on social media, including Reddit threads and AMAs, to build connection and insights about high school teams.
• Work toward becoming the community’s leading voice of expertise in high school sports.
• Be a leading voice in high school sports and an expert on college sports recruiting.
• Follow the story, not the sports schedule. Coverage should set the stage for each season by pointing out teams and players to watch. It should highlight top performers, tell stories of participants, coaches and families overcoming adversity, and tell the story behind the story for great plays, championship teams and successful coaches and athletes.
• Contribute to the All-Greater Rochester team selection and content each sports season.
• Partner with other Gannett reporters in Rochester primarily but at times from around New York state.
• Connect with the community through storytelling and outreach (social media, on-camera video, our organization’s tabling sessions).
• Work with editor and content strategist to evaluate what's working and what's not and develop ongoing plans to satisfy audience needs.
• Collaborate to provide appropriate elements for stories beyond video (text, photos and graphics).
• Promote personal brand, the brands of colleagues and the institutional brand.
• Provide great customer service, helping readers find answers and solutions.

Requirements:

• Bachelor's or master’s degree in communications, journalism or related field or equivalent combination of education and experience.
• Previous sports reporting experience, including internships if relevant.
• Proficiency on social media platforms; including but not limited to Instagram, YouTube, TikTok, X and Reddit.
• Experience shooting and editing photos and video on a mobile device.
• Strong communication skills, news judgment and headline-writing ability.
• Ability to multitask and excel under intense deadline pressure.
• Ability to work collaboratively and efficiently.
• Strong writing, spelling and grammar skills; familiarity with AP style.
• Ability to work nights and weekends.
• Comfort building a brand and communicating with athletes and coaches.
• This role requires a valid driver’s license, reliable transportation and the minimum liability insurance required by state law.

How To Apply:

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
• Links to 3-6 online samples of your work.

Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The hourly rate for this role will range between $20.67 and $32.30. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Job Tags

Hourly pay, Full time, Internship, Local area, Night shift, Weekend work,

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