About the Role
In this role, youll launch products, but more importantly, youll define how the market understands a new category. Vibe is building AI hardware and software that turn everyday work into a living operating system. Your work will help companies recognize and champion a better, more connected and continuous way to work. To make that real, we need product story, category framing, and GTM motions working as one, across our entire offering.
Were looking for someone who can operate as the strategic center of gravity for our GTM strategy and execution. Ideally, you thrive when given the opportunity to turn product clarity into market momentum, shape narrative and positioning that provokes growth and businesses to evolve, align the entire revenue engine, and ensure every customer-facing motion speaks the same language.
This is a builder role for someone who loves orchestrating the alignment of product, brand, sales, and market dynamics. As the functional leader, youll work closely with the entire marketing team and lead the PMM team and results. Youre as obsessed with distinctive narratives as you are with enablement, competition, and launch systems. Youll be the connective tissue across the company.
About Vibe
Vibe helps organizations remember what matters and move faster because of it. Our AI-powered hardware and software capture, organize, and recall the critical moments that drive business velocity. We operate at the intersection of AI, hardware devices and sensors, organizational intelligence, and human performance.
Were a Series A company scaling fast, building category-defining technology that transforms how teams work, communicate, and maintain momentum across spaces, devices, and time. Our teams blend engineering, data science, and GTM excellence to bring a new class of AI-native hardware and collaboration tools to market.
What Youll Do
Youll evolve the architecture of our positioning, narrative, messaging, and GTM systems that define how Vibe shows up in the world. Youll be the bridge between product, brand, sales, and demand turning product truth into market power.
This role spans strategy, customer-centric storytelling, competitive insight, and launch excellence. Youll make the entire GTM engine clearer, more aligned, and more effective.
Key Responsibilities
Own Vibes narrative, positioning, and messaging across multiple yet connected product lines, personas, and markets.
Develop Tier 1 and Tier 2 GTM launch systems that integrate Product, Brand, Demand, and Sales.
Translate complex product capabilities into business outcomes that resonate with our priority verticals.
Build competitive intelligence and market readiness, including battlecards, rip-and-replace plays, and market maps.
Create high-velocity sales/buyer enablement (talk tracks, solution sheets, discovery guides).
Partner with marketing demand and brand functions to ensure campaigns and creative are grounded in real product and customer truth.
Partner with marketing to align content, campaigns, and plays with the right messaging and ICP triggers.
Influence product roadmap with customer insights, competitive analysis, and market needs.
Ensure message consistency across website, marketing, sales, and customer touchpoints.
Lead and measure PMM team impact through win rate, adoption, message pull-through, and launch performance metrics.
What Were Looking For
5-10+ years in Product Marketing with GTM strategy, bonus if B2B SaaS/AI hardware experience.
Proven ability to build and own a strategic narrative and translate complex tech into clear value.
Strong track record in orchestrating cross-functional product launches tied to revenue outcomes.
Experience with competitive intelligence, win/loss, and persona development. Exceptional writing, synthesis, and customer-centric storytelling abilities. Comfortable operating at high speed in ambiguity, builder mindset required. Ability to work deeply with Product, Sales, RevOps, and Marketing/Growth teams. High ownership, high clarity, high accountability.
Compensation & Perks
Competitive salary + performance bonus
Remote location: Work from anywhere in US (optional in-office if located near our Draper, Utah office)
Fast-moving, high-intensity, founder-led culture where narrative, clarity, and execution matter
Opportunity to shape a category and build foundational GTM systems from the ground up
Why Join Us
Youll be defining the story and GTM system behind a company creating an entirely new category of AI hardware and organizational intelligence. Youll work directly with a leadership team who value clarity, precision, and strategic thinking.
If you want to own a high-impact function at the intersection of AI hardware, contextual intelligence, and go-to-market orchestration, this is your opportunity.
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